3 Reasons Why Sales People Need HubSpot Sidekick

HubSpot’s new sales tool, Sidekick, is now on the market. In today’s digital world, it’s vital for sales companies to start using technology that matches the buying process. The right technology will have a great return-on-investment, be easy to use, intuitive, and simple to integrate into a company’s current CRM system.

For organizations that want to transform their selling strategies—by attracting and engaging clients through inbound marketing—HubSpot Sidekick is an excellent way to streamline their processes so they can sell better, faster, and smarter. Here are three reasons why sales people should be integrating HubSpot Sidekick into their daily selling routines.

1. Information at Their Fingertips

HubSpot Sidekick collects data in the background while your sale people are browsing and researching prospects and clients online. This sales tool streamlines the lead development process by cutting out much of the manual searching your sales people are doing every day.

Here’s how it works: Your sales rep goes on a client’s website, and all the company’s information is collected and displayed on the side of the screen for easy viewing. It lists information such as company size, revenue, location, and contacts. Your sales people will no longer need to dig around through endless web pages to find the information they’re looking for. Additionally, HubSpot Sidekick will provide your reps with a list of similar companies, making it even easier to find new prospects.

2. Save Time

HubSpot Sidekick will save your sales team valuable time in a variety of ways. By providing your reps with the information they need about their clients, they won’t need to be spending a large part of their day on research activities. For many sales people, this is their least favourite aspect of the job, so they’ll be happy to let the sales tool do it for them.

Sidekick doesn’t even just collect information—it automatically stores the data into your CRM system. This saves your reps tons of time on data entry. They’ll no longer have to manually enter every minute detail of a client’s profile into their system. This has the bonus effect of reducing human error while inputting the information as well.

3. Sell Smarter

Today’s selling process is all about selling smarter. With HubSpot Sidekick, your sales reps will be able to do just that. The sales tool gives real-time information on clients’ digital movements, such as when they’re on your website, when they’ve opened your reps’ emails, which links they’ve clicked, and when they’re active on social media sites. This timely information allows your sales people to never miss an opportunity to sell—they’ll know exactly when to interact with clients and the best channel on which to contact them.

This sales tool is also helpful with email marketing by allowing sales reps to delay their interactions with scheduled sending so they can reach their target audience at the best time, without the wait. The real-time notifications they’ll get when clients open up their emails and click on links will also help them gauge their clients’ interest, so they’ll know which steps to take next that will lead to a highly likelihood of closing more sales.

Additionally, Sidekick arms them with all the data they need to sell, from the clients’ profiles to their placement in the sales pipeline, all in an easy-to-view and easy-to-access panel. Valuable information like this is vital for building relationships and closing deals.

Your Sales Heroes Need a Sidekick

HubSpot’s new sales tool, Sidekick, can help sales people by providing them with client information throughout their day, saving them time from researching and inputting data. It also helps them sell smarter by giving them real-time notifications about their clients’ digital movements. What more can you ask for from a sidekick? Your sales people work hard to close sales every day, so why not give them a little help with the use of HubSpot Sidekick?